Video in Social Networking: Trends and Innovations to Look Out For in 2024 

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Video is the most popular type of content on social media, and its popularity in social networking is only going to grow in 2024 and beyond. According to a recent study by Personify, video will account for 82% of all internet traffic by 2025, and video streaming will account for 91% of global internet traffic. And social media platforms are taking notice, investing heavily in video features and capabilities

This evolution in online content consumption has not gone unnoticed by social networking platforms. The leading players in the digital realm are investing significantly in enhancing their video features and capabilities. From Facebook and Instagram to Twitter (now X), and TikTok, these platforms are racing to stay ahead of the curve, recognizing the critical role video plays in attracting and retaining users. They are continuously refining their algorithms and user interfaces to prioritize video content, and they are incentivizing content creators to produce more video material. 

Now, with AI into the mix, video marketing is ready to take its next leap. Let’s learn how you can use live video and AI to supercharge marketing for your creator persona or business. Please note EnableX is a video API provider, and the generation of AI videos needs to be done on other platforms.

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In this blog post, we will take a look at some of the key video trends and innovations that we can expect to see in social networking in 2024. 

Social Networking Video Trends to Watch in 2024 

Several trends are shaping the video landscape in social networking: 

  • The continued rise of short-form video: Short-form video platforms like TikTok and Instagram Reels have become incredibly popular for social networking in recent years. And this trend is only going to continue in 2024. According to Smart Insights, Instagram is predicted to increase its users by 50 million in 2024, to 1.4 billion. Meanwhile, TikTok is expected to increase its user base by 8%, to 900 million. 
  • Vertical video: Vertical video, or portrait mode video, is specifically designed for mobile viewing. With the majority of social media consumption happening on smartphones, vertical video is becoming the preferred format for creating and sharing video content. 
  • The growing importance of authenticity: People are increasingly looking for authentic and engaging content during social networking. This is why user-generated content (UGC) is so popular. And it is also why we can expect to see more and more brands and creators using video to tell stories and connect with their audiences on a personal level. 
  • The increasing use of AI in video creation: The increasing use of AI in video creation: Artificial intelligence (AI) is already being used in a variety of ways to create and edit video in social networking. And this trend is only going to accelerate in 2024. AI-powered tools can be used to generate personalized video content, optimize videos for different platforms, and even create virtual models to showcase products. 
  • The rise of interactive video experiences: Virtual reality (VR) and augmented reality (AR) are still in their early stages of development, but they have the potential to revolutionize the way we consume video content. In 2024, we can expect to see more and more brands and creators using VR and AR to create immersive video experiences for their audiences. 
  • Shoppable video: Shoppable video integrates e-commerce functionality into video content, allowing viewers to seamlessly purchase products they see in videos. This innovative format is transforming the way we shop online. 
  • Personalized Video Recommendations: Social media platforms are using AI and machine learning to curate personalized video recommendations for each user. This ensures that viewers see content that is relevant to their interests, making the video experience more engaging and enjoyable. 

Video Innovations in Social Networking to look out for 

  • AI-generated video content: As mentioned above, AI is already being used to generate video content on social networking platforms. And this technology is only going to get better in 2024. AI-powered tools will be able to generate even more realistic and engaging video content, making it easier and more affordable for businesses and creators to produce high-quality video content. 
  • AR-powered video experiences: AR is another technology that is poised to have a major impact on the video industry in 2024. AR-powered video experiences will allow viewers to interact with video content in a more immersive way. For example, AR could be used to create interactive product demos or to overlay virtual elements onto real-world environments. The AR VR market is expected to have 30.3 million units globally by the year 2027.  
  • Live video shopping: Live video shopping is a trend that has been gaining popularity in recent years. And it is expected to become even more popular in 2024. Live video shopping allows businesses to sell products and services directly to consumers through live video streams. Viewers can interact with the host of the live stream and ask questions about the products being sold. 
  • Interactive video ads: Interactive video ads are another trend that is expected to grow in popularity in 2024. Interactive video ads allow viewers to interact with video ads in a variety of ways, such as clicking on hotspots, answering questions, or playing games. Interactive video ads can be more engaging and effective than traditional video ads. 
  • Video-powered customer service: Video is increasingly being used to provide customer service. Businesses are using video to create tutorials, FAQs, and product demos, providing customers with a more personalized and engaging support experience. 
  • Video-driven social advertising: Video is becoming the preferred format for social media advertising. With their ability to capture attention and convey complex messages effectively, video ads are proving to be highly effective in driving conversions and brand awareness. 

Adding WebRTC Video calling to your app: A Complete Guide 

How Brands and Creators Can Use AI Video in Social Networking In 2024 

Brands and creators can use video in social networking to achieve a variety of goals, such as: 

  • Increasing Brand Awareness: Use video to introduce your brand to new audiences and remind existing customers of your presence. Share your brand’s story and values through engaging video content. 
  • Generating Leads and Sales: Create compelling product demos and sales pitches in video format. Demonstrating how your products or services work can help convert leads into customers. 
  • Building Relationships with Customers: Use video to narrate stories, connect with your audience on a personal level, and build trust. Transparent and authentic content fosters stronger customer relationships. 
  • Driving Traffic to Your Website: Promote your website through video content. Encourage viewers to visit your website by providing valuable information or incentives through your videos. 
  • Educating and Informing Your Audience: Create educational content, such as tutorials and explainer videos, to inform your audience about your products or services. This helps establish your expertise in your industry. 

Here Are Some Tips for Using Video in Social Networking Effectively: 

  • Create High-Quality Video Content: Ensure your video content is well-produced and visually appealing. Invest in good equipment and editing to maintain a professional image. 
  • Tell Compelling Stories: Craft engaging narratives that resonate with your target audience. Use storytelling techniques to make your content interesting and memorable. 
  • Use Relevant Keywords: Optimize your videos for search by using relevant keywords in titles, descriptions, and tags. This increases the discoverability of your content. 
  • Promote Your Videos: Share your videos on your social media platforms and encourage your followers to share them. Engage with your audience by responding to comments and feedback. 


In conclusion, the year 2024 promises exciting developments in the world of social networking, driven by the continued rise of video content and innovative technologies. Brands and creators have a plethora of opportunities to harness the power of video to achieve various goals and engage with their audiences in more profound ways. Embracing these trends and innovations will be key to success in the ever-evolving landscape of social media. 

EnableX provides a dependable and advanced solution for video, voice, SMS, and WhatsApp communication, benefiting various industries like business, telemedicine, and education. It helps organizations effectively utilize the power of video communication. Sign up for EnableX’s free trial account to experience the best communication solutions available. 

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