Build a direct communication channel to promote products, drive sales and offer customer support
Go beyond generic blasts-Deliver rich, personalised WhatsApp experience with carousels, quick replies, and interactive media.
Automate FAQs and order updates with AI chatbots, while ensuring seamless handoff to live agents when it matters most.
Turn chats into checkouts. From product discovery to payment links, drive measurable sales directly inside WhatsApp.
Reach and engage thousands of customers on WhatsApp, with analytics to track, optimise, and prove value.
Turn simple messages into meaningful conversations—build trust, resolve queries instantly, and keep customers engaged.
Send instant updates for payments, deliveries, renewals, and reminders to stay connected when it matters most.
Go beyond text with images, videos, carousels, and buttons that make every interaction clear, engaging, and actionable.
Let AI chatbots handle FAQs, qualify leads, and seamlessly transfer complex issues to human agents.
Remove friction from checkout. Collect secure payments inside WhatsApp—fast, safe, and convenient.
Turn social media ad clicks into direct WhatsApp conversations for faster conversions.
Enablex adds real-time voice to your WhatsApp Business messaging, transforming chats
into live conversation that drive action and elevate the customer experience.
Let customers call your agents instantly—without ever leaving the WhatsApp thread.
Engage opted-in customers with follow-ups, support, or consultations—directly through WhatsApp Voice.
Integrate WhatsApp Voice Calling into Dialogs chatbot flow for a seamless, unified experience.
Provide customer support by answering customer queries, resolving issues, and providing information about products and services.
Customers can use WhatsApp to track their orders in real-time by receiving updates on their order status, delivery times, and tracking information.
Allow customers to book appointments directly from WhatsApp for various services such as salon, healthcare services, and consultations.
Use WhatsApp API for Business to collect feedback and reviews from customers, which can be used to improve your products and services.
Send payment reminders to customers who have overdue payments, reducing the risk of default.
Switch to WhatsApp API for Business for internal communication, to connect with employees, share company news, and coordinate work schedules.
Pricing
Send alerts, updates, and promotions instantly with secure, reliable, and rich WhatsApp messaging.
Starts at just
₹0.98Per template message
Build the future of text messaging with RCS. Engage your customers with rich, branded, and interactive messaging at scale.
Reach anyone, anywhere with the most reliable messaging channel. Send instant alerts, reminders, and updates at scale with global delivery and compliance built in.
The WhatsApp Business API is Meta's programmable messaging interface for medium and large businesses to send and receive messages on WhatsApp at scale, using approved message templates, chatbots, CRM integrations, and multi-agent support.
It is separate from the free WhatsApp Business App, which only supports a single device. The API is accessed through Meta-approved Business Solution Providers (BSPs) like EnableX.
Yes. EnableX is a Tech Provider (TP). Messages sent through EnableX use sanctioned WhatsApp Business infrastructure and comply with Meta's Business Messaging Policy.
EnableX manages phone number verification, Facebook Business Manager linkage, template approvals, and quality-rating monitoring on your behalf. WhatsApp Business Calling (VoIP) is also available on supported accounts.
A WhatsApp BSP is a technology company officially authorised by Meta to provide access to the WhatsApp Business API. BSPs handle the infrastructure, template approvals, and compliance so businesses can send messages without building a direct connection to Meta.
EnableX offers the WhatsApp Business API alongside SMS, RCS, Voice, and Conversational AI — so you can run an omnichannel strategy through one vendor.
Pricing moved from conversation-based billing to per-message billing in July 2025. Rates vary by message category (marketing, utility, authentication, service) and by destination country — India rates are on the lower end of global pricing.
EnableX offers pay-as-you-go and committed-volume enterprise plans, with volume discounts applied automatically. Exact India per-message rates are on the pricing page.
Approval requires three steps: a Facebook Business Manager account, a verified business profile, and approval of your WhatsApp display name and message templates. EnableX guides you through each step.
Most businesses go live in 5-10 business days, assuming your business is verified with Meta and your templates pass review on first submission.
Yes. You can send bulk messages at scale through the WhatsApp Business API, subject to Meta's rate limits based on your account's messaging tier and quality rating.
EnableX provides a no-code broadcast portal for marketers alongside API access for developers, with per-message delivery reporting and analytics.
WhatsApp Business Calling is a feature that adds voice-over-IP calling directly inside WhatsApp — customers can call your business without switching apps, and you can call customers for support, follow-ups, and verification.
It is available through approved BSPs like EnableX and integrates with our AI Voice Agent for automated voice conversations on WhatsApp.
Yes. You can deploy an AI Agent for text conversations or an AI Voice Agent on WhatsApp Business Calling — both from the EnableX Dialogs Cloud Conversational AI Platform.
The AI agent handles first-line queries; complex issues escalate to a human Live Agent with full conversation context intact.
WhatsApp Business API sits outside TRAI's DLT framework (DLT applies to SMS), but EnableX supports the broader India regulatory stack including the DPDP Act for data protection and sector-specific requirements like RBI guidelines for BFSI.
For BFSI deployments requiring data localisation, EnableX offers on-premise and hybrid deployment of the full platform.
The Business App is a free mobile app for small teams using a single phone. The Business API is programmatic access for enterprises that need multi-agent, CRM integration, automation, bulk messaging, and chatbots.
The App is user-interface driven; the API has no UI of its own and is accessed through a BSP like EnableX or through your own integrated applications.
Yes. WhatsApp is a high-deliverability channel for OTP and authentication messages, subject to Meta's authentication template rules.
EnableX supports WhatsApp OTP with automatic SMS fallback via our Omnichannel Unified Messaging API, so users on non-WhatsApp numbers still receive the code.
Yes. Using the EnableX Omnichannel Unified Messaging API, you can cascade a single message across WhatsApp, RCS, and SMS with automatic fallback based on device capability and delivery status.
This matters for campaigns that need maximum reach — some recipients are on WhatsApp, others on RCS-capable Android, others only reachable by SMS.
