In today’s hyper-connected world, businesses are constantly seeking innovative ways to reach their target audience and foster meaningful connections. WhatsApp Business, with its over two billion active users, has emerged as a powerful tool for businesses of all sizes to engage with customers, provide support, and promote their offerings.
One of the most compelling features of WhatsApp Business is its ability to send bulk messages, enabling businesses to reach a wide audience with personalized and timely updates.
In this blog, we will understand how you can send bulk messages using WhatsApp.
Step-by-Step Guide to Bulk WhatsApp Messaging with EnableX
- Create an EnableX Account: Sign up for a free EnableX account to access the platform’s comprehensive communication tools.
- Connect Your WhatsApp Business Account: Integrate your WhatsApp Business account with EnableX to enable seamless messaging. For this, the EnableX Customer Success team will contact you. Essentially, your business needs to be registered with Meta to get the verified green tick. Our team will share the list of documents required, and get your business registered on Meta.
Read more: Full guide for WhatsApp Green Tick. - Recharge your Account: Sending or receiving bulk messages on WhatsApp requires paying a charge. See full details of WhatsApp Business Pricing here. EnableX offers WhatsApp bulk messaging at best prices- and you can get quantity based discounts.
Please note that WhatsApp Business, the app is free, but has limited functionality. With WhatsApp Business Account (WABA) access, you can send two way messages in bulk. - Upload Your Contact List: Import your customer contact list into EnableX, ensuring accurate targeting and personalization. You can easily import contacts and send bulk messages on WhatsApp using an excel sheet. Our team will help you import contacts and make them ready for sending messages. Full guidance for WhatsApp contact importing, or sending WhatsApp campaigns using excel sheet will be shared by our team when your account is being set up.
You can use the EnableX platform as a mini-CRM by updating your contacts with tags and attributes. Our team will share the details when you sign up for an account. - Craft Your Bulk Message: Sending bulk messages on WhatsApp requires registering a template with Meta. You will use the EnableX portal to submit your template. Most templates are approved by Meta in 1-3 minutes. Our team will guide you on best practices for composing messages which get approved quickly, and perform well with customers.
Notes on WhatsApp Templates:
– You can also embed videos, images, PDF documents along with your message, or just send plain old texts!
– You can include various elements, such as customer name, personalised product names and any other element which you want to customise in your message. Divide your contact list into segments based on specific criteria, such as demographics, interests, or purchase history, to tailor messages for maximum impact. - Schedule Your Bulk WhatsApp Message: Schedule your bulk message to be sent at an optimal time, ensuring that it reaches customers when they are most receptive. You can also choose to send it in real time.
All messages are usually delivered within a maximum of 60 seconds. This does require the customer to have an active internet connection at their end, and they need to be signed up for WhatsApp. - Monitor and Analyze Campaign Performance: Track the performance of your bulk messaging campaigns, gaining valuable insights into customer engagement and campaign effectiveness. Using the EnableX portal, you can get reports on various parameters of bulk WhatsApp messaging:
- Total Business Initiated messages sent
- Total User Initiated messages responded to
Unlocking the True Potential of WhatsApp Business Bulk Messaging
By harnessing the power of bulk messaging through EnableX, businesses can effectively reach their target audience, foster meaningful customer relationships, and drive business growth. With its ease of use, advanced features, and comprehensive analytics, EnableX empowers businesses to maximize the benefits of WhatsApp Business, transforming it into a powerful tool for achieving their communication goals. Ready to get started? Sign for a free trial WhatsApp Bulk messaging account.
FAQs about WhatsApp Bulk Messaging:
To get started with bulk messaging on WhatsApp Business with EnableX, you will need to create an EnableX account and connect your WhatsApp Business account. You can then upload your contact list, create your bulk message, and schedule your campaign.
No, EnableX does not allow you to send bulk messages to contacts that have not opted in to receive messages from your business. This is in accordance with WhatsApp’s policies.
What are some examples of how businesses can use bulk messaging on WhatsApp Business?
Here are a few examples of how businesses can use bulk messaging on WhatsApp Business:
– Send out reminders for appointments or events
– Send out promotional messages about new products or services
– Provide customer support by answering frequently asked questions
– Send out personalized messages to customers on their birthdays or anniversaries
– Send invoices, appointment reminders and other service messaging
Getting WhatsApp Business account services entails a one time charge, a monthly recurring charge, and per message charges. You are billed for these on a monthly basis. The one time and montly recurring charges are non-refundable, and you have to pay for any usage as per the invoice. If you are looking to stop your WhatsApp Business Account service, simply inform your account manager before the end of the month.
