Click-to-Call: How It Works, Benefits & Use Cases


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Click-to-Call is a form of web-based communication that lets users connect with your agents/sales rep in a single click while browsing a webpage or app. Considering its advantages, many businesses are looking to add the click-to-call solution into their website and mobile apps. 


Advantages of the Click-to-Call Solution  

Here are the four advantages of the click-to-call solution:   

  • Ease of Use  

Prospective users can communicate with your business to clear their doubts by merely clicking on a button. They don’t need to wait in long call IVR call queues.   

  • Enhances Customer Experience   

Integrating click-to-call solutions allows businesses to interact and engage with users seamlessly. Your customers can reach out to your business at their convenience.  

  • Gain Customers’ Loyalty  

A study by Digital Strategy Consulting says that businesses that make it easy for customers to interact with them are more likely to gain their trust and loyalty.   

How enableX click-to-call works

How does Click-to-Call work?  

At its most simple form, a click-to-call API, when integrated into your website or app, allows a customer to click on the “Call” button, which is in the form of a link, text or image.  Users can enter their basic details, such as name and mobile number, in the form that pops up after clicking on the “Call” button.   

An intermediary cloud communication services provider like EnableX now initiates two calls – one to the agent and the other to the customer. Thus, it acts as a bridge between them.  The click-to-call solution is deeply integrated with the CRM/back-office system of the service provider, which allows the customer service agent to have full access to the caller’s information and transaction history on their screens when the call is connected.    


Click-to-Call: 4 Business Use Cases 

According to Forrester’s research, companies can expect a 10% boost in inbound calls by using a click-to-call functionality. Here are some business use cases where using a click-to-call solution can be beneficial: 

  • Lead Generation  

A click-to-dial solution allows businesses to reach out to customers during non-working hours. Thus, it ensures no leads are missed.   

  • Retail & Ecommerce  

Your users can quickly connect with a customer service agent to know the status of their order or delivery, payment confirmation or any other information about their order.   

  • Banking And Finance 

For any emergency, such as theft, fraud or loss of credit/debit card, customers can reach out to your support staff by simply clicking a button and speaking with the customer care executive.   

  • Telehealth 

A patient or their attendants can quickly contact a doctor in the case of any emergency medical situation. This can help save many lives by offering timely medical assistance.    

  • Online Education 

Students can connect with teachers for immediate assistance to clear their doubts. It’s a hassle-free way of faster communication between the teacher and student.  


To Conclude  

Online customers look for a hassle-free user experience when communicating with businesses. Using a click-to-call solution  

in business, communication makes it super easy for customers to reach out to your business, resulting in an improved customer experience. It leads to increased brand loyalty.  

Do you know it’s easy to build and deploy your Click-to-Call solution in your website or app? All you need is EnableX Voice APIs. 


Sign Up now and get 5$ FREE credits to use the EnableX Click-to-Call solution today! 

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