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Starting july 1, 2025, WhatsApp is moving to per-message billing, and the following pricing has been updated to reflect this change.
|
Setup and Onboarding Fee |
₹10,000 One-time |
|
Monthly Subscription Fee |
₹5,000 per month |
|
Marketing Messages Refers to promotions, offers, and engagement messages to drive sales and awareness. |
₹0.98 Per message |
|
Utility Messages (Sent within Customer Service Window) Template or free-form messages sent in response to a user-initiated message within a 24-hour service window. |
Free If within 24 hours service window |
|
Utility Messages (Business-initiated or Outside Customer Service Window) Covers post-purchase updates, transactional alerts, and service notifications sent via templates or free-form messages. |
₹0.3560 Per message |
|
Authentication Messages Refers to verifying user identity through OTPs or security codes. |
₹0.3560 Per message |
|
Messaging A per-message fee is charged for all interactions between a business and a customer, regardless of who initiates the conversation. The fee is calculated based on the total number of messages exchanged. |
₹0.05 per message |
The above pricing is excluding applicable taxes
These updates apply to all WhatsApp API messages sent Via EnableX starting July 1, 2025
WhatsApp Business API pricing in India has two layers: Meta's per-conversation charges and your BSP (Business Solution Provider) platform fee. Meta charges per 24-hour conversation window, with rates that vary by category — marketing conversations cost more than utility or authentication. EnableX charges a transparent platform fee on top, with no hidden setup or template approval fees. For exact per-conversation rates and our platform pricing, see the table above or talk to our team.
Meta groups WhatsApp conversations into four categories, each priced differently: Marketing (promotions, offers, product launches — highest rate), Utility (order confirmations, shipping updates, appointment reminders — mid rate), Authentication (OTPs, verification codes — low rate), and Service (user-initiated customer support within a 24-hour window — often free or low-cost). Each conversation is a 24-hour window from the first business message; all messages within that window are billed as one conversation. Learn more about WhatsApp Business API.
No. EnableX does not charge setup, onboarding, or template approval fees. You pay only for the conversations you send, plus our transparent platform fee. Most customers go from sign-up to first live message in under 48 hours, including WhatsApp Business Account verification and template approval. Start with a free trial to test the platform before committing.
Per conversation, in line with Meta's pricing model. A WhatsApp conversation is a 24-hour messaging window between you and one user. Whether you send one message or fifty within that window, you're billed for one conversation. EnableX passes through Meta's per-conversation rate without markup on Meta's component, and adds a transparent platform fee per conversation for our infrastructure, support, and reliability layer.
Yes — under Meta's current policy, the first 1,000 service conversations per month are free for every WhatsApp Business Account, plus all conversations originating from a click-to-WhatsApp ad or a Facebook page CTA are free for 72 hours. Marketing, utility, and authentication conversations are always billed. EnableX does not deduct platform fees on free-tier service conversations — you genuinely pay nothing for them.
EnableX accepts credit cards, debit cards, UPI, and net banking for Indian customers, and credit cards plus bank transfers for international customers. Enterprise customers can opt for monthly invoicing with NET-30 or NET-45 terms. We are GST-compliant in India and issue tax invoices for all payments. Contact us for enterprise billing setup.
Yes. Volume discounts kick in at higher monthly conversation tiers and are negotiated based on your projected monthly volume across marketing, utility, and authentication categories. Customers sending more than 100,000 conversations per month typically qualify for custom enterprise pricing. Talk to sales with your monthly volume estimate for a tailored quote.
The conversation window closes after 24 hours. To re-engage that customer, you must send an approved template message (which opens a new billable conversation). Free-form messages are only allowed inside the 24-hour service window after a customer message. EnableX's template management dashboard lets you submit, track, and manage approved templates from a single interface. See how WhatsApp Business API works.
EnableX charges a transparent per-conversation platform fee with no setup, no template fees, and no committed monthly minimums. Many customers migrate to us specifically because of pricing transparency and India-based support. Request a side-by-side comparison for your volume.