Shopping habits are changing, fast.
The way people shop is evolving. They expect conversations and not just product details. In categories such as skincare, electronics or financial services, where decisions often require clarity and reassurance, shoppers increasingly prefer responsive, conversational experiences over static interfaces. They value immediacy, relevance, and a human touch.
Conversational Commerce, powered by Generative AI, enables retailers to deliver intuitive, personalised experiences across chat, voice, and video channels like WhatsApp, Messenger, and RCS. EnableX makes this a reality with a unified platform that blends GenAI, live agents, and FaceAI – helping brands create real-time, intelligent, and empathetic customer interactions at scale.
Here’s what you’ll find in this Retail Playbook:
- A clear view of how customer expectations are shifting, and how messaging-led journeys can meet those needs
- How EnableX combines automation, human insight and emotional intelligence to create meaningful customer conversations
- Examples of how brands are using Conversational Commerce to improve engagement, conversion and retention
- A practical framework to shape your strategy, design conversational flows, connect systems and measure outcomes