MoneyControl – Soon, your smiles and frowns will tell an etailer your likes and dislikes


Money Control - Media Article

Facial recognition and emotion analysis will soon help etailers capture customers’ emotions and help them offer the right products. Artificial intelligence will help the etailers detect a shopper’s gender, age and emotions, among other things, in real time, and target them with relevant ads and promotions.

Next time you surf for that handbag on an e-commerce site, shortlist the product, smile while looking at it and move on without buying. You may get an offer to entice you to buy it soon enough. Thanks to device cameras, consumer targeting based on facial expressions are soon going to become a reality, with companies such as Singapore-based EnableX partnering with offline and online retailers in India.

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