Facial recognition and emotion analysis will soon help etailers capture customers’ emotions and help them offer the right products. Artificial intelligence will help the etailers detect a shopper’s gender, age and emotions, among other things, in real time, and target them with relevant ads and promotions.
Next time you surf for that handbag on an e-commerce site, shortlist the product, smile while looking at it and move on without buying. You may get an offer to entice you to buy it soon enough. Thanks to device cameras, consumer targeting based on facial expressions are soon going to become a reality, with companies such as Singapore-based EnableX partnering with offline and online retailers in India.
Read More at: https://www.moneycontrol.com/news/business/soon-your-smiles-and-frowns-will-tell-an-etailer-your-likes-and-dislikes-6476511.html
About The Author
Team EnableX
EnableX is a Singapore based, global, full-stack communications platform and solutions provider that enables developers and businesses deliver a holistic omnichannel experience to their consumers.
Backed by a team of over 50 passionate technologists, it empowers Fortune 500 companies as well as start-ups across the globe through its interactive and highly engaging customer experience platform.
Founded in 2017, the company has established a strong presence across APAC, US, and Europe, serving customers from a diverse industries including Healthcare, Telecom, BFSI, Education, Retail, and E-commerce. Based on its future forward innovations, EnableX.io has forged strong and strategic partnerships with large SI’s and GSI’s across the world.
