For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.
A consumer’s retail shopping journey is no more like what it was a decade ago. Gone are the days of going through long and confusing catalogs, walking across markets on foot to compare prices, and negotiating hard with shopkeepers for a minuscule discount. Today, they have all the information about product specifications, pricing, and discounts at their fingertips to make informed decisions. For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.
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