IndianRetailer – How Smart Retail Technology is Fast-Changing Consumer Purchases to an Experience

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Smart Retail Technology

For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.

A consumer’s retail shopping journey is no more like what it was a decade ago. Gone are the days of going through long and confusing catalogs, walking across markets on foot to compare prices, and negotiating hard with shopkeepers for a minuscule discount.  Today, they have all the information about product specifications, pricing, and discounts at their fingertips to make informed decisions. For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.

Read more at: https://www.indianretailer.com/article/technology/digital-trends/how-smart-retail-technology-is-fast-changing-consumer-purchases-to-an-experience.a6942/

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