For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.

A consumer’s retail shopping journey is no more like what it was a decade ago. Gone are the days of going through long and confusing catalogs, walking across markets on foot to compare prices, and negotiating hard with shopkeepers for a minuscule discount.  Today, they have all the information about product specifications, pricing, and discounts at their fingertips to make informed decisions. For retailers, this is a highly competitive landscape as consumer loyalties are constantly moving and digital natives consumers are having expectations that go far beyond price, discounts, and convenience.

Read more at: https://www.indianretailer.com/article/technology/digital-trends/how-smart-retail-technology-is-fast-changing-consumer-purchases-to-an-experience.a6942/

About The Author

Team EnableX

EnableX is a Singapore based, global, full-stack communications platform and solutions provider that enables developers and businesses deliver a holistic omnichannel experience to their consumers.

Backed by a team of over 50 passionate technologists, it empowers Fortune 500 companies as well as start-ups across the globe through its interactive and highly engaging customer experience platform.

Founded in 2017, the company has established a strong presence across APAC, US, and Europe, serving customers from a diverse industries including Healthcare, Telecom, BFSI, Education, Retail, and E-commerce. Based on its future forward innovations, EnableX.io has forged strong and strategic partnerships with large SI’s and GSI’s across the world.

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