FortuneIndia – Rise of video as the de facto mode of communication

Media Video as a mode of communication
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The hyper-accelerated digitalisation in 2020 in the wake of a pandemic will be a tell-tale for generations ahead. The video chat and conferencing trend exploded during the pandemic and its relevance continues to soar. With an ongoing focus on remote working, organisations will look forward to new and interesting ways of communication—something which will entail lots and lots of videos.

In 2021, as we continue with remote working, video is a key channel for collaboration, learning and communication. From small business owners to schools and universities and global MNCs—all have turned to video to connect with employees and clients. These virtual video interactions have pushed everyone to be tech-savvy, and to get up to speed on how these platforms work.

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