New Delhi, September 01, 2020: EnableX.io, Asia’s leading cloud communication service provider, today announced its partnership with Preksh, India’s leading AR/VR-enabled Visual Marketing Solutions provider. The partnership complements Preksh 3D online retail storefronts with proactive video chat feature, allowing retailers to instantly address shoppers’ queries, the way it happens in brick and mortar stores.
The partnership would allow Preksh retailers to offer a comprehensive, enhanced online shopping experience to their customers through each stage of their buying journey. Shoppers could now easily navigate online, view products through 3D graphic-rich content, and also visually interact with the brand representatives or sales agents for any kind of support or assistance, before actually putting the items in the cart. This would ultimately help businesses to increase sales and reduce their cart abandonment rate.
Commenting on the development, Pankaj Gupta, CEO & Founder, EnableX.io, said, “With more and more consumers now resorting to online shopping, video-powered experiences have started to gain increasing traction amongst businesses and consumers. Video adds a personalised touch to the overall online shopping experience, which has become a key requisite in today’s buying process. We are excited about our partnership with Preksh and look forward to taking the online shopping experience to the next level using Preksh’s cutting edge platform.”
According to MA Kodandarama, Founder & CEO, Preksh Innovations, “At Preksh, we are always committed to creating new, enriched online shopping experiences for our customers at any given point of time. The changing trend is that customers are now increasingly getting accustomed to the idea of shopping through visual realities and experiences, and therefore our partnership with EnableX.io is a crucial step for us. Earlier, by allowing them to preview and virtually experience the products in a distinct, realistic manner, we were able to partially aid our customers in their buying decisions. However, the human interaction with the brand representative was missing. With EnableX.io advanced APIs, we are now able to provide our customers with better, enhanced experiences. The overall integration has been seamless and we look forward to a long-term association with EnableX.io.”
Over the years, EnableX.io has been rapidly expanding its sales presence across Asia-Pacific region, witnessing significant growth amongst the Service Providers, System Integrators, Independent Software Vendors, and enterprise customers.
EnableX.io, a product of vCloudx, is a communication platform for integrating real-time communication into applications and websites. The scalable and secure global platform provides developers and service providers with powerful APIs to create video, voice and messaging conversations with ease. From one-to-one chats to large scale broadcasts, EnableX.io makes communications more flexible and personal, helping enterprises stay ahead in the digital world.
Founded in 2017 and headquartered in Singapore, EnableX.io has established a strong foothold in APAC countries. Backed by a team of 50+ passionate technologists, it constantly challenges the status quo to empower Fortune 500 companies as well as start-ups across the globe with its highly interactive and powerfully engaging customer experience platform. Facilitating individuals and groups to seamlessly engage in real-time, it has delivered immense value to companies in Healthcare, Education, Fintech, and the Commerce space, among others.
In the wake of the growing demand for remote communication services globally, the company in March 2020, forayed into the Software-as-a-Service (SaaS) space by developing a state-of-the-art Video Conferencing Solution. With this, EnableX.io became one of the few global players with a complete suite of services ranging from Communication Platform-as-a-Service (CPaaS) to Video Communication Software-as-a-Service.
Preksh Innovations, founded in 2015, is an AR/VR company delivering India No. 1 Visual Marketing Solutions (VMS) to various industries such as Education, Healthcare, Retail, Tourism etc. Started and driven by a team of experienced and passionate professionals with vast industry experience, they have significant expertise in image processing and developing AR / VR solutions. Preksh is currently catering to more than 100 customers through their proprietary AR/VR platform and plans to democratize AR/VR technology across industries through their solution.