How to write best performing Bulk SMS templates

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SMS marketing is one of the most effective ways for businesses to reach out to their customers. Bulk SMS is extensively used to promote products/services, and keep customers updated on important news and events. Text messages have a high open rate, with most messages being read within minutes of being sent. Using best in class SMS API, you can reach millions of customers in minutes! 

However, there are certain limitations and challenges involved with bulk SMS services as seeking appropriate approvals by service providers on message templates can be time-consuming. We have compiled a list of 12 SMS templates, to help businesses get started with bulk SMS services.  

Before we look at some templates, here are a few things to remember when writing a promotional or service SMS: 

Keep it short: SMS messages have a character limit, so keep your message short and to the point. Focus on the most important information and use concise language. 

Use a clear and attention-grabbing headline: Use a headline that clearly communicates your offer or message and grabs the attention of the recipient. 

Highlight the benefits: Emphasize the benefits of your product or service and how it can help the recipient. This can help persuade them to take action. 

Include a clear call to action: Make sure your message includes a clear call to action that tells the recipient what to do next. This can be a link to click, a number to call, or a coupon code to redeem. 

Personalize the message: If possible, personalize the message with the recipient’s name or other relevant information. This can help make the message feel more personal and increase engagement. 

Be timely: Send your SMS message at an appropriate time, such as during business hours or when your target audience is most likely to be available and receptive. 

Comply with regulations: Make sure you comply with all relevant regulations, such as those related to SMS marketing and privacy. This can help protect your business and ensure your messages are well-received by your audience. 

Test and iterate: Finally, it is important to test your SMS message and see how recipients respond. You can use A/B testing to try out different messages and see which ones are most effective. 

Here are a few templates for you to use. Try them out now to see how they can work for your brand. Remember, local regulations and your SMS carrier’s billing rates can differ. Always try to fit in your message within the regulations and character counts permitted.  

For more information or help regarding bulk SMS services across the globe, connect with our team of experts {add link}! 

  • Transactional messages 

Thank you for your order! Your ID is {order id}, amount paid: {insert amount} on {insert date & time}. Contact us for any queries. 

  • Promotional message 

“Exclusive offer alert”! Get a 20% discount on your next purchase with us. Use code SAVE20 at checkout. Hurry, offer ends soon. Happy shopping 

  • Welcome messages 

Hi {Name}, thanks for joining {Brand}! We are excited to have you on board. Stay tuned for exclusive offers and updates. Get {Percentage}% off your next purchase with us! Use code {Code} at checkout. Valid until {Date}. 

  • Flash sale  

Don’t miss out on our 24-hour flash sale! Get {Percentage}% off all items online at {Brand}. Shop now. 

  • Abandoned cart reminders 

Hi {Name}, we noticed you left something in your cart at {Brand}. Finish your purchase now and get {Percentage}% off.  

  • Product launches 

Introducing our latest product: {Product}. Get it now at {Brand}. Limited stock available. 

  • Event invitations 

Join us for our exclusive event at {Location} on {Date}. RSVP now and receive {Bonus} at the door. 

  • Survey/ feedback requests 

We want to hear from you! Take our survey and receive {Incentive}. Click here to get started. 

  • Appointment reminders 

Hi {Name}, don’t forget your appointment at {Time} on {Date}. We’ll see you soon at {Location}. 

  • Birthday offer 

Happy Birthday, {Name}! Get {Percentage}% off your purchase at {Brand} today. Show this text at checkout. 

  • Seasonal message 

Happy Holidays from {Brand}! Get into the festive spirit with our latest collection. Shop now. 

  • Re-engagement message 

We miss you! Come back to {Brand} and get {Percentage}% off your next purchase. Use code {Code} at checkout. 

Please note that the maximum character limit for a GSM short message in India, US, Europe & Singapore is 160. However, in case the message includes Unicode characters, the defined limit for it would be 70.   

These templates can be a good starting point for businesses looking for effective SMS marketing campaigns to help connect with your customers or boost sales. The key is to keep the message short, sweet, and to the point. Remember to customize the templates to fit your brand and message. Happy texting! 

If you need help in finding the best SMS api, signup with EnableX for a free trial here. 

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