WhatsApp Business API Pricing

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* Please note that the pricing on this page is indicative. For the latest applicable pricing, please contact our Sales Team.




One Time setup and onboarding fee for WhatsApp Business Account (WABA)

One time


Monthly Maintenance (per display name/number)



Business-initiated Conversations

Business-initiated conversations may include notifications, alerts, and reminders related to post-purchase activities. These communications involve two-way conversations or can be outbound-only notifications sent to users.

Each conversation ends within 24 hours of the first message being sent. You will be charged for an additional conversation post 24 hours.


Per Conversation



Per Conversation



Per Conversation


User Initiated Conversations

User-initiated conversations are initiated by individuals or entities with a business. These conversations can include a range of topics such as seeking customer support or making inquiries about commerce-related matters.

Per instance within 24 hours


Per Message

All messages sent by the customer or the business to each other post the initial message


All charges above are exclusive of GST.

Frequently Asked Questions

Can I use WhatsApp Business app with API?

No, WhatsApp Business API is separate from the WhatsApp Business app. The API is designed for businesses to integrate WhatsApp messaging capabilities into their own systems or applications.

How do I set up WhatsApp Business API?

To set up WhatsApp Business API through EnableX, you need to sign up for an account on the EnableX platform, request access to the WhatsApp Business API, complete the registration process, and then follow the provided documentation and guidelines to integrate the API into your application.

What is WhatsApp API for business?

WhatsApp Business API is a set of tools and functionalities provided by WhatsApp for businesses to interact with their customers on the WhatsApp platform programmatically. It enables businesses to send notifications, conduct customer support, and automate various processes through WhatsApp.

Is WhatsApp Business API free?

EnableX might offer a trial period, but typically WhatsApp Business API involves costs associated with message volumes and usage. You would need to check with EnableX for specific pricing details.

Can I use WhatsApp Apps & WhatsApp Business API on the same number?

Yes, you can use both WhatsApp Business app and WhatsApp Business API with the same phone number. However, they serve different purposes and have different functionalities.

Can I send automated messages using WhatsApp Business API?

Yes, you can send automated messages using WhatsApp Business API. This allows businesses to set up automated responses, notifications, and other messages based on triggers or events.

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