{"id":2284,"date":"2023-04-25T09:00:58","date_gmt":"2023-04-25T03:30:58","guid":{"rendered":"https:\/\/www.enablex.io\/insights\/?p=2284"},"modified":"2023-04-27T00:28:44","modified_gmt":"2023-04-26T18:58:44","slug":"is-your-free-video-conferencing-tool-costing-you-real-money","status":"publish","type":"post","link":"https:\/\/www.enablex.io\/insights\/is-your-free-video-conferencing-tool-costing-you-real-money\/","title":{"rendered":"Is your \u2018free\u2019 video conferencing tool costing you real money?"},"content":{"rendered":"

Remote video communication has become an essential aspect of modern businesses. However, it’s crucial to understand the differences between building business flows using <\/span>video API<\/span><\/a>, or simply using video conferencing to bring previously offline functions online. The distinction is important to choose the right tools and workflows for your organization.\u00a0<\/span>\u00a0<\/span><\/p>\n

In this blog, we’ll delve deeper into the unique aspects of these two types of video communication and discuss the potential drawbacks of using video conferencing tools like Google Meet or Zoom. We’ll also highlight the benefits of using an embedded video API from CPaaS providers that leverages open standards, offers customizable UX elements and additional collaboration features including screenshare, whiteboard & annotations to meet your specific business requirements.<\/span>\u00a0<\/span><\/p>\n

While video, collaboration and chat functions have existed for a while, they have operated as disjointed siloes within a business\u2019s marketing and customer support functions.\u00a0 And while there has been a concerted effort to bring these together, only end to end CPaaS solutions can help bridge all the gaps.\u00a0<\/span>\u00a0<\/span><\/p>\n

Secondly, when businesses plan digitising existing processes, or creating new ones, the first goal should be to provide a seamless, end to end solutions that delivers customer satisfaction. The logic for such design is simple- in an offline interaction, your representative can manage customer interactions on the fly. In an online setting, the system should work in tandem with your workflows and systems for a seamless customer experience.<\/span>\u00a0<\/span><\/p>\n

The basic premise for choosing a video API provider over a \u2018free\u2019 tool is simple: Free video conferencing tools, such as Google Meet or Zoom’s basic version, are often provided as part of larger cloud productivity packages offered by technology giants and offer little to no integration capabilities with 3<\/span>rd<\/span> party systems through APIs & SDKs. These providers’ primary focus is on delivering a suite of productivity tools, including email, document management, and collaboration features. As a result, video communication may not always be their top priority, which could lead to limited feature sets, slower updates, and fewer customizations tailored to specific business needs.\u00a0<\/span>\u00a0<\/span><\/p>\n

In contrast, choosing a dedicated embedded video API designed specifically for video communication ensures that your organization benefits from a product that prioritizes video functionality, offers advanced collaboration features, and provides standard APIs & SDKs for easy integration into solutions and workflows.\u00a0<\/span>\u00a0<\/span><\/p>\n

Drawbacks of Using Public Video Conferencing Providers<\/span><\/b>\u00a0<\/span><\/p>\n

Using public tools like Google Meet or Zoom for remote video support can expose organizations to several issues, including:<\/span>\u00a0<\/span><\/p>\n