{"id":1926,"date":"2022-04-29T11:47:39","date_gmt":"2022-04-29T06:17:39","guid":{"rendered":"https:\/\/www.enablex.io\/insights\/?p=1926"},"modified":"2022-05-02T13:00:18","modified_gmt":"2022-05-02T07:30:18","slug":"can-live-video-solve-ecommerce-frauds","status":"publish","type":"post","link":"https:\/\/www.enablex.io\/insights\/can-live-video-solve-ecommerce-frauds\/","title":{"rendered":"Live Video: An Easy Solution To eCommerce Frauds"},"content":{"rendered":"

As o<\/span>nline <\/span>retail<\/span> has grown from a mere tadpole to a full-grown frog while changing the way people shop. <\/span>T<\/span>his has also resulted in<\/span> increased <\/span>return-related fraud<\/span>s. T<\/span>he mounting cost of returns is like a horror story, and <\/span>it <\/span>just keeps getting scarier as the industry is witnessing <\/span>unprecedented<\/span> growth.<\/span><\/p>\n

A recent survey by the\u202f<\/span><\/span>National Retail Federation<\/span><\/span><\/a>\u202f<\/span>also <\/span>reveals the enormity of the problem. It says that in the last year alone, US merchants lost over $25.3B to return abuse and fraudulent returns.<\/span><\/span><\/p>\n

The point to understand is e<\/span>ach return<\/span> whether genuine or fraudulent has<\/span> a certain<\/span> cost in terms of time, money, operation<\/span>s<\/span> and logistics.<\/span> Shipping goods back and forth is expensive, time-consuming, and a logistical nightmare for <\/span>re<\/span>tailers.<\/span><\/p>\n

 <\/p>\n

What <\/span>i<\/span>s eCommerce<\/span> R<\/span>eturn F<\/span>raud?<\/span><\/span><\/h2>\n

The <\/span>merchandise <\/span>return swap is one of the most common<\/span> eCommerce <\/span>frauds<\/span> where<\/span> \u2018<\/span>con-artist<\/span>s<\/span>\u2019<\/span> buy a brand<\/span>–<\/span>new product <\/span>online <\/span>and<\/span> then<\/span> return<\/span> the<\/span> used<\/span>, <\/span>duplicate<\/span> or<\/span> defective<\/span> product<\/span> and <\/span>claim a full<\/span> refund.<\/span><\/p>\n

Wardrobing fraud is another common problem in the fashion industry. It involves fraudsters wearing a clothing item multiple times and then returning it like a new cloth.<\/span>\u00a0<\/span><\/p>\n

Unfortunately, some retailers are duped into issuing a refund because they initiate an online refund before ascertaining the authenticity of the returned product.<\/span><\/p>\n

 <\/p>\n

Key Challenges<\/span> i<\/span>n<\/span> Managing eCommerce<\/span> Frauds<\/span><\/span><\/h2>\n

Merchandise delivery\/logistics workers bear a significant responsibility of interacting with customers and so they act as a last-mile defence in preventing return frauds. <\/span>\u00a0<\/span><\/p>\n

Sadly, they don\u2019t have the capability to track and verify the veracity of returned product identity. Without putting a proper verification system in place, the logistics guy has no choice but to take back the product at the customers\u2019 word.<\/span>\u00a0<\/span><\/p>\n

\u00a0It’s clear that the existing practice of managing returned products is inefficient and prone to fraud.<\/span><\/p>\n

 <\/p>\n

How <\/span>Live <\/span>Video Can Solve eC<\/span>ommerce Return Fraud<\/span><\/h2>\n

With a live video chat<\/a> function embedded in the company’s <\/span>CRM solution & <\/span>logistics app, the logistics employee can verify with the customer service agent that the buyer is indeed <\/span>returning <\/span>the right product<\/span> at the time of picking up the product<\/span>. It allows the delivery person to instantly <\/span>confirm<\/span> the authenticity of the returned items using <\/span>a live video call<\/span> with the agent at the backend who has full product details <\/span>and<\/span> images in their CRM.<\/span><\/p>\n

Such calls <\/span>can get automatically recorded and tagged against the transaction in the CRM system to ensure a proper audit trail.<\/span><\/p>\n

 <\/p>\n

To Conclude<\/span><\/span><\/h2>\n

eCommerce companies are already using technology efficiently for selling and managing logistics. By embedding real-time video calling<\/a> capabilities in their workflows, they can not only improve customer experience but also address the challenges around eCommerce frauds!<\/span>\u00a0<\/span><\/p>\n

Do you also want to transform your eCommerce handling process?<\/span><\/p>\n

Try Enable Video APIs & SDKs<\/a> Now!<\/p>\n","protected":false},"excerpt":{"rendered":"

As online retail has grown from a mere tadpole to a full-grown frog while changing the way people shop. This has also resulted in increased return-related frauds. The mounting cost of returns is like a horror story, and it just keeps getting scarier as the industry is witnessing unprecedented growth. A recent survey by the\u202fNational …<\/p>\n","protected":false},"author":9,"featured_media":1927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,108,113,20,93],"tags":[51,88,139,140,138,30,50],"acf":[],"yoast_head":"\nLive Video: An Easy Solution To eCommerce Frauds - Insights about video API, SMS API; WhatsApp for Business API<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.enablex.io\/insights\/can-live-video-solve-ecommerce-frauds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Video: An Easy Solution To eCommerce Frauds - Insights about video API, SMS API; WhatsApp for Business API\" \/>\n<meta property=\"og:description\" content=\"As online retail has grown from a mere tadpole to a full-grown frog while changing the way people shop. 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