{"id":1646,"date":"2021-09-20T11:29:13","date_gmt":"2021-09-20T05:59:13","guid":{"rendered":"https:\/\/www.enablex.io\/insights\/?p=1646"},"modified":"2025-06-06T06:30:13","modified_gmt":"2025-06-06T01:00:13","slug":"enablex-video-api-ramanora-supercharge","status":"publish","type":"post","link":"https:\/\/www.enablex.io\/insights\/enablex-video-api-ramanora-supercharge\/","title":{"rendered":"EnableX Video API helped Ramanora supercharge E-selling for Business Owners"},"content":{"rendered":"

How EnableX Video API helped Ramanora supercharge E-selling for Business Owners<\/strong><\/h1>\n

Ramanora is a marketing and advertising company that helps businesses expand their digital presence. They comprise of a team of over 25 highly creative professionals and 100 associates from various fields who believe in strategizing business growth through multichannel marketing. As a repercussion of the pandemic, they built an app, called eLauncher, that facilitates businesses to showcase products to retailers across the globe.<\/p>\n

Background<\/strong><\/h2>\n

As confinement measures were introduced around the world during the pandemic, out-of-home and cinema advertising shrank almost instantly; print advertising also fell.<\/p>\n

Meanwhile, in-home media usage went up. TV viewership climbed, digital consumption increased even more: use of social platforms and streaming services have risen almost everywhere; gaming has also lifted dramatically.<\/p>\n

Given this shift, Ramanora expanded their offerings from other forms of advertising to mainly digital so that their clients do not have to suffer any loss in reaching out to the buyers. For this, Ramanora built eLauncher, a web app that enables companies curb pandemic restrictions and connect with retailers of their choice.<\/p>\n

eLauncher offers a variety of presentation techniques like product-working videos, animation-style videos, interactive games, etc., that gives businesses the freedom to showcase their products and solutions the way they desire. After integrating EnableX Video API<\/a>, Ramanora\u2019s eLauncher now also holds the ability of real-time video communication that further strengthens its worth to the users.<\/p>\n

Challenge before using EnableX Video API<\/strong><\/h2>\n

Showcasing products to buyers in a global pandemic became a real challenge for Ramanora\u2019s clients. At this stage, the best decision for marketers like Ramanora was to act on instant mediums and constantly revaluate opportunity and risks.<\/p>\n

Solution<\/strong><\/h2>\n

Integration of EnableX Video API<\/a>, which is a secure and scalable Video Communication Channel, with Ramanora\u2019s eLauncher app that helps companies showcase their offerings better.<\/p>\n

Results with EnableX Video API<\/strong><\/h2>\n

Ramanora turned to EnableX video API<\/a>\u2019s as they wanted to directly embed reliable live video communication into their app- eLauncher, that would be available to clients across a range of different devices. EnableX Video API web & mobile SDKs made it possible for Ramanora\u2019s clients to connect from wherever they are with their device of choice.<\/p>\n

Some of the top benefits post embedding EnableX Video API<\/a> includes: –<\/p>\n