Live Commerce is a reality that you ignore at your own peril.
Let’s spit some facts from Google search:
The Asia-Pacific live-streaming market was worth $19,447.4 million in 2023and is expected to grow to $93,875.2 million by 2030. This represents a compound annual growth rate (CAGR) of 25.2% from 2024 to 2030.
Here are some other insights about live commerce in the Asia-Pacific region:
- Australia is expected to have the highest CAGR from 2024 to 2030.
- In 2023, 81% of online shoppers in China used livestream commerce, compared to 15% in Japan.
- TikTok is experiencing rapid growth in Southeast Asia, with a projected GMV of $20 billion in 2023.
- Thailand is the leading country in Southeast Asia for using Facebook for live selling, while 33.7% channels in Singapore use Shopee.
What exactly is Live Commerce?
Live commerce is changing the game for how brands connect with online shoppers, blending real-time video streaming with interactive shopping. To stand out in this growing space, lots of brands are getting creative with multi-camera setups, crafting dynamic and tailored experiences.
Adding video-enhancing AI tools and personalised engagement strategies makes the live shopping experience even more captivating, boosting engagement, trust, and conversion rates. EnableX Live Streaming API and AI gives brands the power of Live Commerce with AI, crafting a virtual shopping experience that’s as unique as each customer.
The Role of Multi-Camera and AI in Live Commerce
Traditional live commerce usually features just one camera focused on either the product or the host. Effective as this may be, it limits the ability to fully showcase products or create personalized interactions. Multi-camera setups, on the other hand, offer multiple views at once, with one camera on the product and another on the salesperson or host. This split-screen experience can make a much stronger impression, building a more personal connection between the host and the viewer. Seeing both the product and a knowledgeable salesperson gives customers a tailored, in-store experience from the comfort of home.
Adding AI-driven video tools further enhances this setup by making content more adaptive and engaging. AI can adjust camera focus, filter and enhance video quality, and automatically switch angles based on viewer interest or pre-set conditions. It can even analyse viewer engagement in real time, providing data on which angles are most popular and helping hosts adjust to what resonates best.
Key Benefits of Multi-Camera, AI, and Personalised Engagement in Live Commerce
- Enhanced Product Demonstration with a Personal Touch: A multi-camera setup, combined with AI, lets viewers enjoy a high-quality visual of the product and a personalised sales pitch. For example, one camera could focus on the host who’s explaining features, while another shows the product in close detail. AI can detect the product’s key points and adjust the zoom or lighting automatically to ensure the best view.
- Increased Engagement and Personalised Interaction: Real-time AI tools boost viewer engagement by making the shopping experience more interactive and responsive. If the AI detects more viewer interest in a particular product feature, it can prompt the host to highlight that feature, creating a seamless flow of information based on what the audience wants. Additionally, viewers can interact directly with the host, asking questions and requesting specific product angles, giving them a sense of control over their shopping experience.
- Improved Storytelling with AI-Driven Insights: Multi-camera feeds, when combined with AI analytics, can bring data-driven insights into viewer preferences, allowing brands to refine their storytelling for maximum impact. By understanding what parts of the live stream captured the most attention, brands can optimise camera transitions and angles in future sessions to better meet viewer expectations.
- Higher Conversion Rates through Trust and Personalisation: AI-driven, multi-camera feeds allow brands to build trust by showing both the product and a friendly, knowledgeable host. This side-by-side view creates a more personal shopping experience, allowing the salesperson to address concerns in real time. Feeling a personal connection to the host encourages viewers to engage, ask questions, and feel confident about their purchases.
When to Use Multi-Camera Streaming?
EnableX Live Streaming API
Experience high-speed, low latency Live Streaming with global reach using WebRTC, CDN And EnableX’s Technology.
No plugins required
Our Live Video streaming solution is built on HTML5, removing the need to download or install plugins.
Customisable Player
Fully customise your HLS video player to match your brand’s identity.
Adaptive Bitrate Streaming
Live Streaming video quality is adjusted based on the viewer’s device and network conditions to offer a seamless experience.
One stream, everywhere
Google Chrome browsers; Android, Linux, Microsoft, and macOS devices; several set-top boxes, smart TVs, and other players support HLS. Build once and deploy everywhere!
Wide Device and Codec Support
Our Live Video streaming APIs supports all popular audio codecs- AAC-LC, HE-AAC+ v1 & v2, xHE-AAC, Apple Lossless, and FLAC. on video, stream across H.265 and H.264.
Globally optimised routing
HLS live streaming is optimised to be delivered globally through CDN, with minimal latency.
Analytics and Reporting
Get insights into how viewers are responding to your content
Key Takeaways
As live commerce evolves, brands employing multi-camera feeds enriched with AI, powered by EnableX Live Streaming API and Face AI, along with personalised engagement tools, are setting themselves apart. By combining dynamic video setups with real-time analytics and personal touches, brands can create a captivating shopping experience that builds trust and mirrors being in-store. The result? Higher engagement, increased conversions, and loyal customers. As brands continue to weave these innovative tools into their strategies, live commerce is set to become even more effective at driving digital sales!
Keen to explore Live Streaming into your business? Sign up for a free trial or contact us for a demo now!
