One of India’s leading personal and commercial insurance service provider, engaged Extra Mile Event, to organise a nationwide R&R (Rewards and Recognition) virtual event for over 1,000 employees with the purpose of instilling a sense of belonging, equity, and connection amongst participants.
The Challenge
The key difficulty they faced was bringing together all 1,000 employees from different regions and keeping them interested, involved, and feeling special during a virtual R&R (Rewards and Recognition) event.
The Solution
To address this challenge, the insurance company opted to utilise EnableX’s cutting-edge Event Cloud to craft an unforgettable immersive 3D virtual environments, offering a unique experience tailored specifically for their employees.
The Virtual Cruise Experience
Seeking a unique experience, the company decided to embark on a virtual 3D cruise journey for their event. This innovative approach allowed participants to enjoy a simulated cruise, complete with interactive engagement options and real-time interactions, all from the comfort of their homes/offices.
- Virtual Cruise Ship: Once logged in, the employees/participants found themselves aboard a stunning 3D virtual cruise ship, complete with elegant cruise visuals and company specific branding, creating an immersive experience
- Interactive Pre-Function Lobby: Employees were delighted with a live photobooth, a virtual helpdesk, a “Talent Show” stage, a networking area, and a digital mosaic wall displaying participant contributions.
- Main Event on Zoom: All 1,000 employees joined a Zoom call to watch a live, professional video production with special effects. The host and leaders, while interacting with the audience, appeared in their “physical” form on the stage within the 3D environment.
- “Likes” Feature: Employees actively participated by providing real-time reactions to presentations, performances, talent showcases and networking content with Likes and Comments.
The Impact
Implementing an immersive event strategy gave employees an exceptional and memorable experience. The interactive elements of the events allowed employees to actively participate and interact with leadership and colleagues, as well as a sense of being acknowledged and heard at the corporate level. Overall, the event received a positive feedback.
- Connectedness: Employees felt connected despite remote locations.
- Morale Boost: Recognition and appreciation enhanced employee morale.
- Excitement: The virtual cruise theme experience added adventure and excitement.
EnableX Event Cloud
Virtual Events Are Becoming Go-To Solutions for Employee Engagement Activities. EnableX Event Cloud provides a comprehensive solution for conducting virtual events with all the interactive engagement tools needed to deliver a memorable experience.
- Scalability: Easily host events for large audiences, whether it’s 100 or 100,000 participants.
- Cost-Effective: Save on travel expenses and venue rentals with virtual events.
- Flexibility: Participants can join from anywhere, at any time.
- Interactive Engagement: Utilise tools like polls, Q&A sessions, live chats, and virtual photobooths to keep attendees engaged.
- Memorable Experiences: Create immersive experiences with 3D virtual environments, hybrid events, live streaming, and webinars.
- Analytics: Gather detailed insights to gauge attendees morale, engagement levels, and overall event success.
The EnableX Experience
“As an event agency, we partnered with EnableX to leverage their expertise in virtual events for one of our clients. EnableX helped bring our virtual ideas to life, providing end-to-end support from creating the immersive environment and managing registrations, to ensuring stable bandwidth with minimal buffering. Their professionalism and innovative solutions ensured a seamless experience throughout. We look forward to continuing our successful partnership with EnableX.”
Sanyukta Kulkarni, Digital Operations, www.extramile.in.
